For a strong SEO strategy, you need to multi-task- From comprehensive keyword research to keeping tabs on the competition to tracking backlinks to cues to creating winning content etc. You need a set of capable tools to help you manage it all.
We use a stack of highly capable tools to help us manage various aspects of SEO. Here is one tool that we use every day to deliver desired SEO results for our clients and ourselves!
An Allrounder SEO Tool: SEMrush
SEMrush is a comprehensive SEO tool with many capabilities and precise reporting. It is of great help in the ever-fluid environment of SEO. Its various features and services makes keeping track of reports and data much simpler. SEMrush makes sure that in capable hands, one would neve lose track of the through-line on the critical data.
SEMrush provides following capabilities in terms of features and reports:
- Domain Analytics: This feature provides an overview, organic and paid research, backlinks, traffic analytics, display advertising, and PLA research. Moreover, it provides an analysis on domain versus domain and overall ranking
- Keyword Analytics: Utilizing the keyword manager to the keyword magic tool, you can do an incisive analysis into existing keywords and look for new ones that could help you with achieving new heights in business
- Marketing Insights: By putting the traffic rankings and analytics in use, you can get deep insights into your audience, their geographic location, and what pages in your website users are finding and through which channels (direct, search, or social media)
- Gap Insights: Get an idea of gaps in keywords or backlinks strategy. The tool helps you compare your domain with competitors to understand the areas where work is needed
- Content Topic Suggestion: Content recommendation engine lets you enter any content topic. It then throws out ideas for content. This is basis what competitors have already published on their sites
- SEO Content Optimization: Feed-in a set of keywords you want to use in a particular piece of content, SEMrush will help you with tips on how to optimize the content with these keywords, based on the current content landscape on Google
- CPC Map: Get an overview of CPC which gets deep dived into state-by-state, and industry-by-industry. Plus, understand CPC cost versus demand for each industry.
