Grow your business with Instagram Reels
In this growing digital world, visuals play a big role to the viewers. Especially videos. Video marketing has grown tremendously in the last couple of years and on Instagram and Facebook video content is majorly covered by Reel videos as the algorithm really pushes Reels.
Now, we need to understand what are Reels.
Instagram Reels are fun, short-form videos well suited to share entertaining, inspirational, and educational content.
“Video posts are now shared as Reels” which means you can now enhance all videos with music, effects, and the Reel editing tools.
Instagram is really pushing Reels right now. So, this is the route to growing a client’s Instagram presence.
Here are the primary steps you need to follow to make a Reel:
- Plan a concept
- Shoot
- Add effects and transitions
- Share with relevant hashtags & CTA
Once you’ve learned the basic steps then you need to understand how to make trend-worthy Reels. So, here are some ways-
- Produce high-quality content- use good lighting and camera quality.
- Entertain and inform- make sure the content is relevant & interesting to the audience.
- Add a hook – the first few seconds are crucial to retain your viewers so add an attention-grabbing hook that will make your viewers stay till the end.
- Add your brand’s take on trends – inspire your audience with your brand’s personalized take on the trends.
While these steps are going to help you make good Reels, consistency is the key.
Instagram really pushes trends, so it is essential to use them in your Reels. For that, you need to understand the kinds of Reel trends.
Here are some examples of Reel trends:
1. Audio trend– Any sound/music that gets popular. Trending sounds pick up reach fast.
2. Concept trend– Any concept that gets popular like the viral filter trend. Always remember while doing a concept trend always add your touch to it, it makes the reel more personalised to your audience.
3. Format trend– It can include stills, video footage, popular gifs/memes, self-shot videos, stock videos, etc. You can try experimenting with all these formats for your Reels but real videos work better in general.
While Instagram provides all basic features to edit your Reels here are some third-party tools that you can use if you are willing to take that extra step for creativity:
- Canva– Add text and other effects with Canva to enhance your Reel.
- Inshot– This tool provides a lot of free audio/video features to add to your Reel.
- Adobe Premiere Rush– This tool is good for experienced creators as it provides more audio/video effects.
