Short-form video marketing is the practice of promoting a company or item through brief videos, often under three minutes. Short-form videos are rising because of the declining attention spans of social media users. These are perfect for busy people who want to consume content quickly and easily. 58% of viewers will finish watching videos under a minute. But if the video is over 20 minutes, only 24% of them will finish it. So in order to make them stop scrolling and watch your video, it’s imperative that the video isn’t too long and the first few seconds of the video are very catchy.
As the general rule goes the shorter, the more concise, and hence the more impactful. In addition, short-form videos are more shareable than longer videos, making them ideal for social media.
Almost every social media platform is promoting its short-form video formats. First TikTok videos, then Instagram Reels, Pinterest Idea Pins, YouTube shorts, and now Fast Laughs on Netflix. It’s growing more than ever.
- 2 billion people watch Reels every month and Reels get 22% more interaction on Instagram than standard videos.
- YouTube shorts amasses over 30 billion daily views globally.
These statistics show that short-form video content is the future of social media.
How to plan Short videos for your brand
- Brand Challenges- Brands are now making their own sounds, filters, and challenges go viral.
- Influencer Ads- Influencers are now promoting & reviewing brands in the form of catchy, shorter videos.
- Product teasers- These don’t require a large budget & have the potential to go viral.
- Behind the Scenes Videos- Give your brand a more personal feel and makes your customers feel connected.
- User-Generated Content- It’s more authentic and influences purchasing decisions more than brand- or influencer-generated content.
The digital world today is evolving rapidly at a fast pace. So, if you want to keep up with the competitors you need to watch out for these trends in short videos as this is the future of social media marketing.
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